Hey there! :) I’m Christel Andersen
I am a Product Marketing Buyer's JourneyPersonaMarketing StrategyMessagingPositioning Expert
I am a Product Marketing Buyer's JourneyPersonaMarketing StrategyMessagingPositioning Expert
About
Welcome to my little CV website
I am a Marketing Professional leading a top-performing Product Marketing Team with a focus on transparency, trust, and exceptional teamwork.
About me
I am a B2B marketing enthusiast with over 9 years of experience in Product Marketing.
I specialize in navigating the complexities of technical solutions in competitive markets, I excel in strategizing and executing both digital and offline marketing initiatives. My leadership approach fosters a collaborative environment where ideas thrive and team members are empowered to excel.
Experience
Head Of Product Marketing
Marketing is not just my job – it is a true passion of mine!
I bring a fact-based, customer-centric philosophy to my role, committed to optimizing and delivering a first-in-class buyer’s journey.
My expertise lies in driving commercial success for new products and features, leveraging profound market and customer insights, precise go-to-market strategies, and effective cross-departmental collaboration.
Quote
“Strategy comes first. Avoid running after every ‘good’ idea.
The business needs to nail strategy and you should hold leadership accountable for this”
– Christel Andersen
My Core Competences
I remember the exact time when it hit me; I am going to work in Marketing.
During my bachelor’s, a web design class sparked that realization. As I built my first website, I understood that knowing user behaviour, their thoughts, and motivations is crucial in Marketing.
That moment defined my career path.
